Our People - Judith Wardle
Judith discovered qualitative research after a brief spell in the music business and still
thinks it's the best job in the world. Over the past twenty or so years, she has probably
interviewed over nineteen thousand people about topics ranging from the mundane to the sublime.
She lives in inner city London with two aspiring teenage moderators, a husband and a very stupid cat.
Job Title: Joint Managing Director
Major Irritation: Traffic engineering in London.
Biggest Mistake: don't make mistakes, I have learning opportunities.
Favourite brand: Guerlain fragrances have my 100% loyalty.
Dream project: A hugely profitable, tricky multi-stage project that lasts for years.