Our Thoughts

People tell us we've plenty to say. Well, with our experience and insight, you wouldn't expect us to be shy little wallflowers now would you?

Just click the links to see some of our latest rantings... erm, 'thought-leading publications'. And some examples of our work.

• Heineken 'hit or myth' presentation
• Hit or myth, the real story of those 'great' Heineken ads
• Qualitative research at a crossroads, where to next?
• Wardle McLean's Little Book of Qualitative Wisdom
• conversations - a new model for qualitative research
• You can't put me in a box

Don't forget to visit our blog, whatever you do...

"It is always a pleasure working with Wardle McLean - they are a great team, highly professional, quick and imaginative in their response. They helped us gain clear insights which, after all, is what it's all about."

Des McSweeney, Publisher, Intelligent Life (part of the Economist Group)